Marketing & Growth

Marketing & Growth

Judge whole campaigns rather than channels: every cost including people time, the return against a baseline of what would have happened anyway, and an honest position for campaigns whose objective was never revenue. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Build the whole marketing budget — people, media, content, events and tools — track it against actuals month by month, and see how much of it is already committed before the year has started. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

See the whole marketing year on one timeline, find the weeks where campaigns clash for the same audience, and check that what is planned can actually be built by the people available. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Work out whether an event was worth it: every cost including the days your team spent away, real conversations rather than badge scans, and the pipeline that closes months later. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Turn the return-on-ad-spend figure the platform reports into one your accounts would recognise: corrected for margin, refunds and incrementality, against the break-even ROAS your margin actually requires. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Work out cost per lead and cost per acquisition, then break it apart: what you pay for a thousand impressions, what share click, and what share convert. Shows which of the three is actually driving the cost. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Plan where the media budget goes, what each channel is expected to return, and whether spend is pacing to plan. Shows what the whole plan delivers against the target before you commit. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Before spending anything, work out what a campaign has to achieve to break even: the ceiling on cost per click, the conversion rate needed, and the volume that makes the fixed costs worthwhile. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Model the whole funnel from visitors to customers, find the stage that leaks most, and work backwards from a customer target to the traffic it actually requires. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Find which landing pages leak, split by traffic source and device, and rank them by the value you would recover rather than by the worst percentage. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Decide whether an A/B test result is real: a proper two-proportion test, the confidence interval on the difference, the sample size you needed, and a refusal to call a winner before the test has earned it. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Judge content offers on the customers they produce, not the downloads. Tracks download to lead to customer, prices the sales time each one consumes, and finds the magnets that attract people who never buy. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Work out what a customer actually costs to acquire, channel by channel — media, agency, creative, tools and the people time nobody counts. Shows blended and paid-only CAC side by side. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Work out what a customer is worth over their life on gross margin rather than revenue, cap the horizon so the figure stays honest, and compare it with what they cost to win. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Find out how many months each channel takes to return what a customer cost, how much cash growth ties up, and how fast you could grow before the money runs out. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Compare acquisition channels on the profit their customers actually returned over a fixed window, not on cost per click. Shows which channels earn more than their share of the budget. Runs entirely in your browser. Nothing is uploaded.