Paid Media
Work out what an ad click, lead or sale costs, and where the spend breaks even.
Marketing & Growth
Turn the return-on-ad-spend figure the platform reports into one your accounts would recognise: corrected for margin, refunds and incrementality, against the break-even ROAS your margin actually requires. Runs entirely in your browser. Nothing is uploaded.
Marketing & Growth
Work out cost per lead and cost per acquisition, then break it apart: what you pay for a thousand impressions, what share click, and what share convert. Shows which of the three is actually driving the cost. Runs entirely in your browser. Nothing is uploaded.
Marketing & Growth
Plan where the media budget goes, what each channel is expected to return, and whether spend is pacing to plan. Shows what the whole plan delivers against the target before you commit. Runs entirely in your browser. Nothing is uploaded.
Marketing & Growth
Before spending anything, work out what a campaign has to achieve to break even: the ceiling on cost per click, the conversion rate needed, and the volume that makes the fixed costs worthwhile. Runs entirely in your browser. Nothing is uploaded.