WCapsuleM8

Customer Acquisition Economics

Know what a customer costs to win, what they are worth, and how long the payback takes.

Marketing & Growth

Work out what a customer actually costs to acquire, channel by channel — media, agency, creative, tools and the people time nobody counts. Shows blended and paid-only CAC side by side. Runs entirely in your browser. Nothing is uploaded.

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Marketing & Growth

Work out what a customer is worth over their life on gross margin rather than revenue, cap the horizon so the figure stays honest, and compare it with what they cost to win. Runs entirely in your browser. Nothing is uploaded.

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Marketing & Growth

Find out how many months each channel takes to return what a customer cost, how much cash growth ties up, and how fast you could grow before the money runs out. Runs entirely in your browser. Nothing is uploaded.

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Marketing & Growth

Compare acquisition channels on the profit their customers actually returned over a fixed window, not on cost per click. Shows which channels earn more than their share of the budget. Runs entirely in your browser. Nothing is uploaded.

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