Quote to Cash · step 2 of 11
Costing the job
Working out what the job will cost the company to deliver — material, labour, machine time, tooling, outside processes and overhead — before anyone decides what to charge for it.
Also called: Estimating · Should-costing · Pricing build-up · Cost breakdown
- Owned by
- Estimator / Cost Engineer
- Also involved
- Production Planner, Account Manager
- Documents
- Request for Quotation (RFQ), Quotation
- Measured by
- Gross Margin, Quote Conversion Rate
What it is
Costing is the arithmetic that turns a drawing and a quantity into a number: what it will cost this company, with these machines and these people, to make and deliver this thing. It is deliberately separate from pricing. Cost is a fact about your operation. Price is a decision about the market.
Companies that blur the two end up unable to answer the only question that matters when a job goes wrong — did we lose money because we priced it badly, or because we made it badly? If cost and price are one number, both failures look identical.
A cost is built up in layers. Direct material, then the labour and machine time to convert it, then the things that happen once per batch rather than once per part, then anything bought in, then a share of the cost of simply having a factory, then an allowance for the fact that estimates are wrong.
Why companies do it
Every company already knows its total costs — they are in the accounts at the end of the year. Costing exists to push those totals down to the level of a single job, before the job is agreed, so a decision can be made while it is still reversible. Without it, a business can be profitable overall while systematically losing money on a third of what it makes, and never find out which third.
Inputs and outputs
What has to be there first
- Drawing or specification with revision — Receiving an RFQ
- Quantity and call-off pattern — Request for Quotation (RFQ)
- Material prices — Purchasing
With a validity date — steel and resin prices move faster than quotations expire.
- Routing: operations, sequence, cycle times — Production Planner
Estimated from similar parts if the part is new.
- Machine hour rates and labour rates — Finance
Recalculated at least annually; a rate set three years ago is a fiction.
- Outside process quotations — Suppliers
Heat treatment, plating, coating, special testing.
- Tooling and fixture requirements — Engineering
What it produces
- A cost breakdown by element — Reviewing and issuing the quotation
- The assumptions the cost depends on — Reviewing and issuing the quotation
The single most valuable output, and the one most often lost.
- A recommended price and margin — Account Manager
- Tooling cost, separated from part cost — Reviewing and issuing the quotation
- A lead time estimate — Production Planner
How it is done
01Establish the material cost
Start from the finished dimensions, add machining allowance, then work out the stock size you can actually buy. A part needing 46 mm of round bar is bought as 50 mm, and you pay for the 50. Include the offcut you cannot use, and price the material as it will be purchased — per bar, per sheet, per kilogram — not as a theoretical volume.
02Build the routing and get the cycle times
List every operation in sequence with the machine it runs on and the time per part. For a new part these are estimates from similar work; for a repeat they should come from what actually happened last time, not from what was estimated last time. The difference between those two numbers is where estimating either improves or repeats itself.
03Separate what happens once from what happens every time
Setup, programming, first-off inspection, tooling and fixtures happen once per batch or once ever. Cycle time, material and handling happen per part. Divide the once-per-batch costs by the batch size — and be sure that is the batch size the customer will order, not the annual volume.
04Add outside processes at quoted prices
Heat treatment, plating, painting, non-destructive testing, calibration. Get a written price for the actual quantity, note its validity period, and include the carriage in both directions. Outside processes also carry lead time, which belongs in the delivery promise as much as the cost.
05Recover overhead
Machine hour rates normally carry the factory overhead already — building, power, maintenance, depreciation, indirect labour. Sales, administration and management costs are recovered on top, usually as a percentage. Applying both a loaded machine rate and a second general overhead percentage without checking is the most common way to double-count and price yourself out.
06Add scrap, yield and contingency deliberately
If the process yields 97%, you must start 103 to ship 100, and the material and the operations up to the point of loss are consumed by all 103. Add contingency as a stated, separate line for the specific risk you are carrying — a new process, an unproven tolerance — rather than quietly inflating the cycle times.
07Write down every assumption
Batch size, material grade and source, drawing revision, tolerance interpretation, lead time, packaging, delivery terms, tooling ownership, price validity. This list travels onto the quotation. Without it there is no way to tell, six weeks later, whether the price still applies to what the customer ordered.
08Convert cost to a recommended price
Apply the target margin, then sense-check the result against what the part is worth and what it has been sold for before. Costing produces a floor; the market produces a ceiling; the price sits between them and is a commercial decision, not an arithmetic one.
What needs approval
Approvals only work when they happen before the commitment. Retrospective approval is a manager being told what has already been promised.
| Trigger | Approver |
|---|---|
| Margin below the company's floor | Sales manager or commercial director |
| Tooling investment carried by the supplierRecovered over an agreed volume, which the customer must commit to in writing. | Finance |
| New process or unproven tolerance | Engineering sign-off on the routing |
| Material price valid for less than the quote validity periodEither shorten the quote validity or add a price adjustment clause. | Estimating manager |
Costing 250 machined brackets
A worked example with real numbers.
A customer asks for 250 aluminium brackets, drawing revision C, delivered in four weeks. The estimator builds the cost from the bottom up.
The finished bracket needs a 120 mm length of 60 × 40 mm bar. Adding 3 mm for the cut and facing means 123 mm per part. A 3-metre bar yields 24 parts with 48 mm unusable, so 250 parts need 11 bars — 264 parts' worth of material bought to make 250. At £41.60 a bar that is £457.60, or £1.83 per part against a theoretical material cost of £1.61.
Machining is a 6-minute cycle on a mill charged at £52 an hour, so £5.20 per part. Setup is 3.5 hours at the same rate — £182 across the batch, or £0.73 per part. Deburring and inspection add 4 minutes of labour at £29 an hour: £1.93.
The brackets are anodised outside at £2.10 each for this quantity, plus £45 carriage each way, adding £2.46 per part. Yield through anodising is 98%, so 255 must be started to ship 250 — the material and machining on 5 parts is lost, adding about £0.19 per part.
Direct cost lands at £12.34. Sales and administration overhead is recovered at 9%, giving £13.45. At the company's 28% target margin the price is £18.68, so the quote goes out at £18.70 each — with the assumptions attached.
| Element | Basis | £ / part |
|---|---|---|
| Material | 11 bars @ £41.60 ÷ 250 | 1.83 |
| Machining | 6 min @ £52.00/hr | 5.20 |
| Setup | 3.5 hr @ £52.00/hr ÷ 250 | 0.73 |
| Deburr and inspect | 4 min @ £29.00/hr | 1.93 |
| Anodising | £2.10 + carriage £90 ÷ 250 | 2.46 |
| Yield loss | 98% through anodising | 0.19 |
| Direct cost | 12.34 | |
| Sales and admin overhead | 9% | 1.11 |
| Total cost | 13.45 | |
| Price at 28% margin | 18.68 |
The point
Two lines carry the whole risk. Setup at £0.73 per part assumes a batch of 250 — at a batch of 50 it becomes £3.64 and the price is wrong by a fifth. And the material assumes 3-metre bar at today's price. Both belong on the quotation as stated assumptions, not in the estimator's spreadsheet.
Common mistakes
MistakeSpreading setup across the annual volume instead of the batch
Why it happens: The customer says 5,000 a year, the estimator divides a four-hour setup across 5,000 parts, and the setup contributes pennies. The customer then orders 250 at a time — twenty setups, not one.
What to do instead: Cost the batch the customer will call off. If the pattern is unknown, present a price break table so the quantity assumption is visible to the buyer rather than buried in your arithmetic.
MistakeCosting material from the finished size
Why it happens: The model gives a part volume, the estimator multiplies by density and price per kilogram, and the number looks right. Nobody pays for a part-shaped piece of steel; you buy bar stock and throw some of it away.
What to do instead: Cost from purchasable stock size including cut-off, facing allowance and the unusable remnant. On sheet work, cost the nest, not the part.
MistakeDouble-recovering overhead
Why it happens: The machine hour rate already includes factory overhead, and then a general overhead percentage is applied on top of the whole cost. The company quietly becomes uncompetitive and blames the market.
What to do instead: Write down once, on paper, exactly what each rate contains. Every element of cost should be recovered exactly once, and someone should be able to point at where.
MistakeUsing last year's rates
Why it happens: Machine hour and labour rates get set during a budget exercise and then never revisited, while power, wages and maintenance all move. The rates drift from reality in one direction only.
What to do instead: Recalculate rates annually at minimum, and re-run them whenever a major cost moves. Date-stamp the rate set used on every estimate so you can tell later which prices were built on which assumptions.
MistakeHiding contingency inside the cycle time
Why it happens: The estimator is nervous about a tolerance so quietly adds 20% to the machining time. Production then beats the estimate every time, the estimate is believed to be accurate, and nobody learns anything.
What to do instead: Show contingency as its own line with a stated reason. It can then be argued about, reduced deliberately, and removed on the repeat order.
MistakeNever comparing the estimate to what actually happened
Why it happens: The job runs, the hours are booked, and nobody puts the two side by side. The same optimistic cycle time is used again on the repeat order, and again on the one after that.
What to do instead: Review estimated against actual on a sample of completed jobs every month. The value is not in the individual variance but in the pattern — the operations that are consistently underestimated are a fixable problem.
MistakeForgetting freight and packaging
Why it happens: They are small, they belong to somebody else, and the drawing does not mention them. On a low-value high-volume part they can be several percent of the price.
What to do instead: Include packaging, pallets, and carriage on the delivery terms actually being quoted. If the terms are not stated, ask before pricing rather than assuming ex-works.
Where the work happens
- Estimating or should-cost model
- ERP or MRP for routings, rates and historic actuals
- Material supplier price lists
- Time study or shop-floor data collection for actual cycle times
Terminology
- Direct cost
- Cost traceable to the job itself — material, the labour and machine time that converts it, bought-in processes.
- Overhead
- Cost of running the business that cannot be traced to one job — building, management, sales, administration — recovered across all work by an agreed rule.
- Machine hour rate
- The cost of running one machine for an hour, normally including its share of building, power, maintenance, depreciation and indirect labour.
- Setup
- Work done once per batch regardless of quantity: tooling, programming, first-off. The reason unit cost falls as batch size rises.
- Yield
- The proportion of parts started that are good enough to ship. A 97% yield means starting 103 to ship 100.
- Should-cost
- An independent build-up of what something ought to cost, used to test a supplier's price or your own.
- Contribution
- Price minus variable cost. What each unit contributes towards fixed costs before any profit exists.
- Nesting
- Arranging parts on a sheet or bar to minimise waste. On sheet work the nest, not the part, is the real material cost.
Common questions
›What is the difference between cost and price?
Cost is what the job consumes from your business — a fact you can calculate. Price is what the customer pays — a decision you make about the market, your capacity, and how much you want the work. Keeping them as two numbers is what lets you tell later whether a loss came from bad pricing or bad execution.
›How do you cost something you have never made?
By analogy and decomposition. Break the part into features you have made before, take the times from those, and mark the whole estimate as carrying more risk. Then, critically, compare the estimate to the actual once the first batch runs — a new-part estimate that is never checked stays wrong for the life of the part.
›Should overhead be recovered per hour or as a percentage?
Per hour, when the cost is driven by time on equipment — that is what a machine hour rate is for. As a percentage, when the cost genuinely scales with value rather than time, like sales and finance effort. The failure mode is not choosing wrongly, it is applying both to the same pound of cost without noticing.
›How much contingency should be added?
As much as the specific identified risk justifies, and no more, shown as its own line. A blanket percentage on everything means the safe jobs subsidise the risky ones and you become uncompetitive on exactly the work you are best at.
›Why does the same part cost different amounts on different quotes?
Almost always batch size, and then material price. Setup spread across 50 parts is five times the cost per part it is across 250. If a customer challenges a price rise on a repeat order, the quantity they ordered is the first thing to check — it is more often the explanation than any change in your costs.
›Who should do the costing — sales or operations?
Whoever does it needs operational data and no incentive to win the order. Estimating usually sits between the two, taking routings and rates from operations and handing a cost, not a price, to sales. When sales both costs and prices, the cost quietly becomes whatever the price needs it to be.
Tools for this
Downloadable, self-contained, and yours to keep — they run in a browser with no account and no data leaving your machine.
- Should-Cost & Programme EstimateProBuild a manufactured part's cost from first principles, then take it to programme scale with learning curves, escalation to then-year money, three-point risk and a confidence-based contingency. Crawford and Wright theory, correlated risk roll-up and AACE estimate classes. Runs entirely in your brows
- Material Weight & Cost CalculatorFreeCalculate the weight and cost of metal and plastic stock from profile dimensions. Runs entirely in your browser. No installation, no account, no upload.
- CNC Quote BuilderFreeBuild machining quotes with quantity breaks: operations, material, outsourcing, tooling amortization, overhead and margin. Runs entirely in your browser. No installation, no account, no upload.
- Break-even & Pricing CalculatorFreeWork out break-even volume, break-even revenue, contribution margin, margin of safety and the price you need to hit a target profit. Handles fixed amounts and percentage-of-price costs, compares three scenarios and prints an investor-ready report. Runs entirely in your browser. No installation, no a
Reviewed 2026-08-15. Nothing here is legal, tax or accounting advice — contractual and tax practice varies by jurisdiction.