Tool Catalogue

Marketing & Growth

Work out whether an event was worth it: every cost including the days your team spent away, real conversations rather than badge scans, and the pipeline that closes months later. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Model the whole funnel from visitors to customers, find the stage that leaks most, and work backwards from a customer target to the traffic it actually requires. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Decide whether an A/B test result is real: a proper two-proportion test, the confidence interval on the difference, the sample size you needed, and a refusal to call a winner before the test has earned it. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Turn the return-on-ad-spend figure the platform reports into one your accounts would recognise: corrected for margin, refunds and incrementality, against the break-even ROAS your margin actually requires. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Before spending anything, work out what a campaign has to achieve to break even: the ceiling on cost per click, the conversion rate needed, and the volume that makes the fixed costs worthwhile. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Work out cost per lead and cost per acquisition, then break it apart: what you pay for a thousand impressions, what share click, and what share convert. Shows which of the three is actually driving the cost. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Find out how many months each channel takes to return what a customer cost, how much cash growth ties up, and how fast you could grow before the money runs out. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Work out what a customer is worth over their life on gross margin rather than revenue, cap the horizon so the figure stays honest, and compare it with what they cost to win. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Work out what a customer actually costs to acquire, channel by channel — media, agency, creative, tools and the people time nobody counts. Shows blended and paid-only CAC side by side. Runs entirely in your browser. Nothing is uploaded.

Small Business & Freelance

Convert between margin and markup without getting them the wrong way round, price from a target margin, and see how much extra you must sell to stand still after a discount. Runs entirely in your browser. Nothing is uploaded.

Strategy & Leadership

Lay out each option and everything that could happen under it, put a probability and a payoff on each, and compare expected value against worst case and the chance of losing money. Runs entirely in your browser. Nothing is uploaded.

Small Business & Freelance

Compare a salary with a day rate on the same footing: unpaid holiday and sickness, pension, benefits, business costs and the days you will not bill. Works out the day rate that matches a salary. Runs entirely in your browser. Nothing is uploaded.

Small Business & Freelance

Price the repetitive work your team does by hand, then test whether automating it actually pays: hours a year, cost a year, realistic time saved, build and maintenance cost, payback in months and net position over the tool's life. Separates hours released from money saved. Nothing is uploaded.

Small Business & Freelance

Test whether a pay rise or promotion is actually worth taking: the increase after inflation, the change in what you earn an hour once the extra hours are counted, and the marginal rate you are being paid for the additional time. Works in any currency and any tax regime. Nothing is uploaded.

Project & Portfolio Management

Score a backlog with four prioritisation models at once — RICE, ICE, WSJF and value over effort — see where they rank the same work differently, and draw a cut line where your capacity actually runs out. One tool instead of four spreadsheets. Nothing is uploaded.

Sales & Commercial

Model a price increase properly: what happens to revenue and contribution, how much volume you can afford to lose before you are worse off, and how that break-even compares with the volume you expect to lose. Works line by line across a range, in any currency. Nothing is uploaded.

Human Resources

Work out the point at which overtime costs more than another employee: the true annual cost of covering a gap with overtime, agency or a new hire, adjusted for overtime fatigue, recruitment and ramp-up, with the break-even hours a week and a flag when the overtime level is not sustainable. Nothing i

Procurement & Supply Chain

Compare making something in-house against buying it in, properly: true in-house cost including scrap, setup and tooling, landed supplier cost including freight and duty, the cost of managing the supplier, the break-even volume, and the contribution you forgo when in-house work uses constrained capac

Small Business & Freelance

Compare job offers on what they are actually worth an hour of your life: base, realistic bonus, employer pension, benefits, equity and signing money against the hours you really work, the leave you really get, and the time and cost of commuting. Works in any currency and any tax regime. Nothing is u

Small Business & Freelance

Measure what fragmentation costs: interruptions a day, the recovery time each one triggers, hours and money lost across a team, the share of the working day left for real work, and the longest uninterrupted block anybody actually gets. Nothing is uploaded.

Small Business & Freelance

Put a yearly figure on every recurring report, email chain and status update: the time to produce it, the time everyone spends reading it, the share that is never opened, the cost of each extra name on the distribution list, and the cost per decision it actually supports. Nothing is uploaded.

Project & Portfolio Management

Estimate the real chance of hitting a deadline. Three-point estimates give every task a PERT mean and a spread, parallel work streams are combined, and the tool reports the probability of finishing on time, the buffer needed for the confidence you want, and which tasks are driving the risk. Nothing

Small Business & Freelance

Enter who is in the room and what they cost, press start, and watch the money burn in real time. Converts salaries to a true hourly cost including employer on-costs, projects the total at the planned finish, annualises a recurring meeting, and keeps a log of what your meetings actually cost. Nothing

Engineering & Costing

Build a manufactured part's cost from first principles, then take it to programme scale with learning curves, escalation to then-year money, three-point risk and a confidence-based contingency. Crawford and Wright theory, correlated risk roll-up and AACE estimate classes. Runs entirely in your brows