Tool Catalogue

Marketing & Growth

Map every search term to the one page that should own it: find the terms with no page, the pages competing with each other, and rank the work by the traffic value actually within reach. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

See the content pipeline as a board, find the stage where everything piles up, and measure how long a piece really takes from brief to published. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Judge content on what it returns over its whole life rather than its first month: cost per visit falling with age, pieces still growing against pieces decaying, and which ones are worth updating. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Plan what gets published and when, keep the cadence steady, and see which topics and buying stages you are covering — and which you have quietly stopped writing for. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Judge whole campaigns rather than channels: every cost including people time, the return against a baseline of what would have happened anyway, and an honest position for campaigns whose objective was never revenue. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Build the whole marketing budget — people, media, content, events and tools — track it against actuals month by month, and see how much of it is already committed before the year has started. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Work out whether an event was worth it: every cost including the days your team spent away, real conversations rather than badge scans, and the pipeline that closes months later. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

See the whole marketing year on one timeline, find the weeks where campaigns clash for the same audience, and check that what is planned can actually be built by the people available. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Model the whole funnel from visitors to customers, find the stage that leaks most, and work backwards from a customer target to the traffic it actually requires. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Judge content offers on the customers they produce, not the downloads. Tracks download to lead to customer, prices the sales time each one consumes, and finds the magnets that attract people who never buy. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Find which landing pages leak, split by traffic source and device, and rank them by the value you would recover rather than by the worst percentage. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Decide whether an A/B test result is real: a proper two-proportion test, the confidence interval on the difference, the sample size you needed, and a refusal to call a winner before the test has earned it. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Turn the return-on-ad-spend figure the platform reports into one your accounts would recognise: corrected for margin, refunds and incrementality, against the break-even ROAS your margin actually requires. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Before spending anything, work out what a campaign has to achieve to break even: the ceiling on cost per click, the conversion rate needed, and the volume that makes the fixed costs worthwhile. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Plan where the media budget goes, what each channel is expected to return, and whether spend is pacing to plan. Shows what the whole plan delivers against the target before you commit. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Work out cost per lead and cost per acquisition, then break it apart: what you pay for a thousand impressions, what share click, and what share convert. Shows which of the three is actually driving the cost. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Find out how many months each channel takes to return what a customer cost, how much cash growth ties up, and how fast you could grow before the money runs out. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Work out what a customer is worth over their life on gross margin rather than revenue, cap the horizon so the figure stays honest, and compare it with what they cost to win. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Compare acquisition channels on the profit their customers actually returned over a fixed window, not on cost per click. Shows which channels earn more than their share of the budget. Runs entirely in your browser. Nothing is uploaded.

Marketing & Growth

Work out what a customer actually costs to acquire, channel by channel — media, agency, creative, tools and the people time nobody counts. Shows blended and paid-only CAC side by side. Runs entirely in your browser. Nothing is uploaded.

Strategy & Leadership

Build a one-page strategy as objectives, goals, strategies and measures — and have the structure checked: nothing orphaned, every goal a number, every strategy measured. Runs entirely in your browser. Nothing is uploaded.

Quality & Continuous Improvement

Test whether a gauge reads high or low against a reference: bias, its confidence interval, a t-test for significance, and bias as a share of tolerance. Refuses to conclude from too few readings. Runs entirely in your browser. Nothing is uploaded.

Small Business & Freelance

Convert between margin and markup without getting them the wrong way round, price from a target margin, and see how much extra you must sell to stand still after a discount. Runs entirely in your browser. Nothing is uploaded.

Quality & Continuous Improvement

Track improvement savings from claimed to validated to banked in the budget, split in-year from full-year effect, and separate real cost reduction from cost avoidance. Runs entirely in your browser. Nothing is uploaded.