Portfolio position
Add a product line
One row per product line or business unitFilters
Applied to every screen, the report and the CSVPortfolio register
No product lines recorded yet. Add one on the left, or load the sample portfolio from the Settings tab.
Headline figures
The matrix — revenue by quadrant and line
Each block is one product line; the bar is the quadrant's revenueLines by relative market share
Our revenue divided by the largest competitor'sRevenue by quadrant
How the portfolio's money is distributedGross margin by product line
Do the cash cows actually earn?The portfolio
Every line, largest revenue firstQuadrant summary
Growth and margin figures are weighted by revenue, so a large line counts for more than a small oneSettings
Currency, dates and the rules this tool appliesReport header
Appears on the printed reportYour data
Stays on this computerRecords and settings are stored in this browser only. Use Export .json for a backup you can archive or move to another machine, and Import .json to restore it. Reset asks twice, then erases everything.